The Soundcloud trend isn’t all that different from the goldrush of MySpace bands. Well, of course the sound has shifted from (metal/post/emo)core to sad rap, but at the heart of it, it’s emotional and vulnerable. They traded guitars for computer-made trap melodies, but continued to spill their guts on a piece of paper.
But what happens at the intersection of those two worlds? Well you might find Safehold, who’s managed to blur the lines even further as he incorporates more guitar riffs and trademark emo flourishes into his debut album, Boyish.
‘Meant Nothing’, and ‘Too Far Gone’ border on pop punk – ‘LETTHERAINFALL!’ sporting a Blink 182 intro – but for the most part the album benefits from pop melodies smeared in brooding beats and Safehold’s careful balance of rapping and singing – the latter of which is exceptionally good on ‘Sleep Talker’.
Safehold manages to maintain this delicate balance throughout, but it’s on ‘Loose Ends’ that it’s best demonstrated. From that fade in intro to the tempo, the guitar work to crashing beats, this track is an anthem for everyone.
We stick to what we know and what we know is emo, punk and post-harcore, but we also know that this is one of the most exciting “crossover” albums we’ve listened to since Collision Course. You should be paying attention to Safehold, he’s an artist on the rise.